GM,자동차시장,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례…
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Download : GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt( 92 )
GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , GM 자동차시장 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
순서
GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
레포트/경영경제
설명
CONTENTS
Introduction
Problem
Solution (Web service, E-vis)
GM’s current situation
Recommendation
Introduction General Motors
The World`s Largest Automaker
With Ford Motor, DaimlerChrysler, Big 3 automaker in USA.
Founded in 1908 (sales leader for 76 years)
Headquarters in Detroit.
Current CEO is Richard Wagoner, Jr.
2006 Sales volume
Rank
Company
Sales volume
1
GM
8.38
2
TOYOTA
8.12
3
FORD
6.20
4
VOLKSWAGEN
5.24
5
DAIMLERCHRYSLER
4.85
6...
CONTENTS
Introduction
Problem
Solution (Web service, E-vis)
GM’s current situation
Recommendation
Introduction General Motors
The World`s Largest Automaker
With Ford Motor, DaimlerChrysler, Big 3 automaker in USA.
Founded in 1908 (sales leader for 76 years)
Headquarters in Detroit.
Current CEO is Richard Wagoner, Jr.
2006 Sales volume
Rank
Company
Sales volume
1
GM
8.38
2
TOYOTA
8.12
3
FORD
6.20
4
VOLKSWAGEN
5.24
5
DAIMLERCHRYSLER
4.85
6
HYUNDAI KIA
3.69
7
NISSAN
3.59
8
PSA
3.39
9
HONDA
3.36
10
RENAULT
2.53
(million)
GM’s Products
Multi-national company : GM
GM manufactures its cars and trucks in 33 countries and employees about 284,000 people around the world.
Problem & Solution
Problem
Too wide
expansion
Communication
time & cost
Compatibility
of software
Difficulty in
management
The company had more than 30 plants worldwide and retools them on an average of every seven or eight years.
P…(생략(省略))
GM,자동차시장,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례,swot,stp,4p
GM,자동차시장,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례,swot,stp,4p
다.
